The numbers behind the rollout.
One year, one fleet, one account team. Here is what the plan puts on the floor.
60+
Clients served
Marketing Burp, India and abroad
1,000+
Robots planned
Across India in the first 12 months
100+
Ad plays per robot
Every robot, every day
3.65Cr
Ad plays a year
At full fleet: 1,000 × 100 × 365
100+
Robots live
By end of Q1
350+
Robots live
By end of Q2
650+
Robots live
By end of Q3
1,000+
Robots live
By end of Q4
Planning figures from the one-year deployment plan. Plays are counted per screen showing, not per person.